According to the 80/20 principle, 20% of customers often hold 80% of the wealth. Providing good service to VIP customers is crucial to the business development of the entire bodyguard company. If you want to provide good private bodyguard services for VIP customers, you can start from the following aspects:

1. Clarify the work positioning of the bodyguard company and clarify the development ideas.

At present, most bodyguard companies have gradually increased their attention to VIP customers, and have also introduced various preferential measures in terms of price or service time in terms of VIP private bodyguard services. However, in order to occupy a place in the fierce competition among peers, the bodyguard company needs to clarify the focus and direction of work, not wait and rely on others, and give full play to the advantages and brand radiation of the bodyguard company through flexible strategies of leveraging strengths and avoiding weaknesses, grasping "big" and letting go of "small". At the same time, it is necessary to formulate appropriate private bodyguard service plans according to the actual situation of customers, highlight the focus of high-end customers, unify understanding, clarify positioning, give play to their own advantages and make characteristics, and continuously improve value contribution by optimizing customer structure and reducing service costs.

2. Bodyguard companies should pay more attention to work details and innovate service methods.

In the work of private bodyguard service, we should be good at letting private bodyguards use their brains, discover the inadvertent details in daily work, serve customers attentively, and see the big picture from the small. Make full use of the resources of the bodyguard company, cooperate with daily work experience to effectively discover target customers, study customer psychology, understand customer needs, stand from the perspective of customers, and provide them with differentiated, humanized, and family-oriented VIP private bodyguard services as "friends", so as to see the truth in the details and impress customers with the truth. According to the different types of customers, find the breakthrough point, tailor it to the person, prescribe the right medicine, adopt one-to-one marketing strategies and service methods, gain the trust of customers, and achieve a win-win situation between customers and bodyguard companies.

3. Bodyguard companies should have a long-term vision and should not covet immediate interests.

Losing the big picture for the small Now the competition among bodyguard companies in various cities is very fierce. Many bodyguard companies choose to fight price wars in order to attract customers. This is very unwise. What customers need is professional and high-end private bodyguard services, not hiring some fancy private bodyguards with less service fees of three or five hundred. Moreover, many customers are very disgusted with the price reduction of bodyguard companies, which makes them look cheap. This practice seriously affects the customer experience. To provide VIP customers with private bodyguard services, we must not only care about the interests of the bodyguard company, but also start from the customer, focus on customer needs, and fully consider the specific needs of the customer. Don't lose sight of the big picture.

4. Improve the quality of the bodyguard company itself, strengthen professional capabilities, and win the trust of customers.

The iron must be hard first. The level of its own comprehensive quality determines the success or failure of VIP customer maintenance. When communicating with customers, customers hope to get the most professional private bodyguard service. This requires the bodyguard company to learn all aspects of knowledge in a timely manner, constantly update the knowledge structure and service concept, master professional bodyguard service methods, always stand at the forefront of "serving customers", establish its own professional image, and provide suitable high-end private bodyguard service products for different customers, so as to win the trust of customers.

To provide VIP clients with a good personal bodyguard service, we need to understand the psychological process of high-end clients: knowing you - trusting you - liking you - buying you - sharing your information - relying on you. This means that the bodyguard company needs to make continuous adjustments in these stages, communicate with clients patiently and carefully, and listen carefully to their needs. It is necessary to make clients recognize the professionalism of the bodyguard company and make them feel that they can talk to the bodyguard company on the same channel, so that clients will be more willing to trust you.

I believe that after doing these well, the bodyguard company will be able to attract more VIP clients and provide high-end personal bodyguard services to more clients.